Purpose – This study is designed to explore international marketing standardisation (IMS) by investigating the choice of IMS for industrial product (ID) and non‐industrial product (non‐ID) operators and firms from Australia and New Zealand. Design/methodology/approach – This study has...

Purpose – The purpose of this paper is to focus on two objectives. First, to investigate how two consumer innovativeness measures (domain‐specific innovativeness (DSI) and general innovativeness (GI)) in a highly globalized product market (i.e. laptop computer) are related to two widely used...

Looks at a study into the effect of customer regulation on the performance of the import business in a developing country. Focuses on the performance of Society de Generale Surveillance (SGS) and the selection process criteria of importers relative to their foreign partner and suppliers. States...

Purpose – The purpose of this paper is to examine the influence of export barriers at two different points in time, 1995 ( t 0 ) and 2010 ( t 1 ), respectively. Using “confidence” as a surrogate for affect, the study proposes an inverse relationship between affect and export barrier...

Purpose – Developing new products for international markets offers great growth opportunities for companies by positively influencing company performance. Specifically, the research purpose is to determine the effects of new product success factors on the measures of company export...

Purpose The purpose of this paper is to examine how consumers’ willingness to buy is influenced by two essential design elements: form and functional design. Form design refers to appearance and can be categorized as typical or non-typical. Function design relates to product features and can...

Purpose – The purpose of this paper is to examine the accelerated growth within the Australian do-it-yourself (DIY) market and discusses the factors and drivers affecting consumer motivations to engage in such assembly tasks. Design/methodology/approach – Using a case study approach,...

Purpose The purpose of this paper is to identify the key areas of marketing research inefficiencies for marketing education development in Thai colleges and universities so that possibilities of future research development can be encouraged and enhanced. It is a direct reflection of the drivers...

Purpose The purpose of this paper is to facilitate and clarify the perceptions of Spanish consumers towards China, its people, and its products, while outlining the overall contemporary Chinese product-country image (PCI) within the Spanish market. Design/methodology/approach A 52-item construct...