Showing 1 - 10 of 1,025
Zusammenfassung Sich ständig ändernde Kundenbedürfnisse und Anforderungen verlangen laufend nach technischen Innovationen und der Adaptierung bestehender Systeme. Mit diesem Artikel wird die neuartige Network Connected Disc (n-CD) −eine individualisierbare Disc mit implementierten...
Persistent link: https://www.econbiz.de/10014624199
Libraries should not be put off by the initial investment required to build an annual fund. Although direct mail is expensive, it is the only way to acquire a large number of new donors to launch an annual fund program. Such programs can raise significant revenue for library operations. They...
Persistent link: https://www.econbiz.de/10014686381
Persistent link: https://www.econbiz.de/10014686615
In the advertising of self‐projective products, marketers have focused on image advertising. However, today advertisers are integrating direct response with image based advertising, in essence, to “get more bang for the buck”. Hence, the purpose of the study was to investigate direct...
Persistent link: https://www.econbiz.de/10014713597
Radio is becoming increasingly popular as an advertising medium. At the same time, more and more companies are integrating direct marketing in their communication strategies. Considers the influence of the day of the week, the time of the day, the position of an ad in the commercial break, the...
Persistent link: https://www.econbiz.de/10014721901
Purpose – To explore how a “harm chain” analysis could identify and address stakeholders' concerns about direct‐to‐consumer advertising of prescription medicines (DTCA). Design/methodology/approach – The paper analyses the development of stakeholder theory before exploring and...
Persistent link: https://www.econbiz.de/10014722283
Purpose – The object of this paper is to help to understand what it is all about in question when talking about personalization. Design/methodology/approach – A conceptual framework of personalization is presented, based on the literature. Findings – Marketers are looking increasingly at...
Persistent link: https://www.econbiz.de/10014722399
Purpose – Managers involved with export marketing are concerned first with entry mode decisions for their foreign expansions. The purpose of this paper is to examine the key factors that influence the exporting firm's foreign market entry mode choice. It aims to test empirically the...
Persistent link: https://www.econbiz.de/10014722629
International direct marketing has been around a long time in both the USA and western Europe. Yet both industries have evolved under different sets of circumstances. This 140‐company examination of US‐European international direct marketing strategies shows that US strategies seem to be...
Persistent link: https://www.econbiz.de/10014723162
setting and one in a field‐experimental setting. Both approaches are illustrated with an empirical application for a charity …
Persistent link: https://www.econbiz.de/10014723261