responses obtained from executives of business‐to‐business firms in Vietnam. Findings – The findings show that among key … insights on the relative importance of RMO components in contributing to customer satisfaction in the context of Vietnam, a …

, customer satisfaction and customer loyalty in the context of Vietnam - emerging as a new potential market. The findings of this …

Purpose The purpose of this paper is to investigate the service quality of full-service restaurants in Vietnam to … local full-service restaurants in Vietnam, and factor analysis and SEM-PLS were then performed to uncover the relationship …

/implications – This study mainly focuses on fish as a common food and considers the role of food risk with an emphasis on perceived health …Purpose – The purpose of this paper is to test the relationships among perceived risk, consumer satisfaction and …/methodology/approach – The results are based on a cross‐section sample of 846 households in Vietnam using self‐administrating questionnaires …

surveyed from retail banking customers in Vietnam. Confirmatory factor analysis was used to refine the measurement scales. Path …

to demonstrate that the supply chain for potatoes cultivated in the Red River Delta (Vietnam) is surprisingly efficient …

developed and tested using data surveyed from domestic airlines customers in Vietnam. The operationalization of service …

Zusammenfassung In diesem Beitrag wird die Kundenzufriedenheit und die Dienstleistungsqualität zur Beurteilung des …