behaviour and strategic management to the field of marketing to fuel further academic inquiry. Based on an extension of Chandler … most firms. Responds to calls for a broadened role of marketing and synthesizes and extends research from organization …

spite of the extreme variance that is characteristic of the industry, must be found in the management decision approach that … they employ to deal with this uncertainty. Originality/value – The paper uses statistical evidence to draw management … recognising that correct management decision approaches are behind the success of such an uncertain and volatile industry.  …

communications executives a roadmap for achieving data‐wielding parity in the C‐suite, and offering senior management teams a process … specific organizational activities, including marketing, communications planning and customer service. When applied as a step … continuously improving basis going forward. Originality/value – Lean Six Sigma is an established business management strategy that …

occurred and continue to occur at an increasing rate, marketing has become a key functional area within most enterprises … revenue. As such, marketing is fast becoming a critical functional area surrounding the development and execution of a … strategic plan. Examining marketing's role in strategic planning, as well as the critical thought work conducted by marketing …

The nature of the relationship between strategic environmental appraisal and marketing strategy is examined by, firstly …

marketing scholars. This article considers the potential for the exchange of ideas between marketing and strategic management …. It reviews the migration of philosophical, conceptual and methodological insights from strategic management to marketing …The discipline of marketing draws heavily on viewpoints, concepts and methodologies which originate outside its field …

economists which underpin much marketing literature are examined and differences between the strategic management and marketing … management approaches to boundary definition found in the literature are compared and analysed.  …

about. The groups are compared across a range of marketing and strategy variables to establish the extent to which these …

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting …‐edge research and case studies. Design/methodology/approach – Scans the top 400 management publications in the world to identify the … brand loyalty have been overtaken by pricing as the only factors in buying decisions. How do you go about marketing a …