Purpose: The article introduces the authors’ “ Imagination Premium™” metric which assesses the confidence of the investing community in a business’ growth strategy. Design/methodology/approach: The article explains how the Imagination Premium is calculated and applies it to several...

Purpose: The authors offer a new metric for assessing a company's potential for growth that CEO's and leadership teams can actively manage. Design/methodology/approach: The Imagination Premium metric reflects the value of a company's equity, beyond what can be readily explained by its ability...