Islamic Marketing's ( JIMA ) Editorial Team, regarding the recently branded phenomenon of Islamic marketing – in the interests … reviewed manuscripts submitted to marketing publications – both successful and unsuccessful. Findings – The authors assert that … a key milestone in the study and practice of marketing, branding, consumer behaviour and consumption in connection with …

analyse Islamic charities in the modern marketing perspective, especially in Indonesia. This study, therefore, fills the gap … in Indonesia by using various demographic, socio-economic, psychographic and motivational/situational characteristics …. Based on these analyses, relevant marketing implications are also discussed. The study hopes to enrich Islamic marketing …

and fixed costs of production, marketing as well as transaction costs, the data on fixed costs turned out to be noisy …

Purpose – The purpose of this paper is to identify factors that constrain marketing choices available to smallholders …

touristische Anbieter von Wellnessleistungen haben. Anhand der Phasenorientierung im Tourismus wird der Nutzen als Marketing … services. With the aid of the touristic three-phase model the use as a marketing tool, the use for quality management and the …

Purpose The purpose of this article is to analyse the characteristics and determinants of marketing innovation in … determinants of innovation in marketing, first among the agribusiness sector and other sectors of the economy, and then comparing … differences in the determinants of marketing innovation between agribusiness and other economic sectors. Also, there are …

Indonesia has been recognized as a country with significant potential in agriculture, not only to be self-sufficient in …, raising agricultural productivity is of paramount importance. To date, most of the existing work on Indonesia's agricultural … sector is at the national level. Considering the extent of Indonesia's regional diversity, a provincial-level analysis of the …

investigates how two different groups of wayang orang (human wayang), a form of traditional art in Indonesia deliver service … within the arts marketing domain, especially with regards to art experience delivery and art consumption. …