Purpose – Two prior survey papers on the use and perceived merit of customer accounting (CA) practices, one in Australia and one in New Zealand (NZ), disclosed contrasting results with confusing elements. The purpose of this paper is to replicate and extend previous survey research in order to...

Purpose The purpose of this paper is to explore the differences and similarities between two methods/models for estimating customer equity (CE): one using behavior-based data and one using market-based data. Design/methodology/approach Two separate analyses of the same market scenario (telecom...

Purpose The purpose of this paper is to provide a customer lifetime value (CLV) model to carefully assess and classify banking customers using individual measures and covering customers’ relationships with a portfolio of products of the company. Design/methodology/approach The proposed model...

Purpose This paper aims to identify a wide array of utility-based attributes of Airbnb listings and measures the effects of these attributes on consumers’ valuation of Airbnb listings. Design/methodology/approach A hedonic price model was developed to test the effects of a group of...

Due to the growing need of smart-health applications in Hindi language, there is a rapid demand for health-related Named Entity Recognition (NER) system for Hindi. For the purpose of the same, this research considers Twitter social network to extract tweets dated 1st October 2016 to 15th October...

This article describes how social media has emerged as a main vehicle of information diffusion among people. They often share their experience, feelings and knowledge through these channels. Some pieces of information quickly reach a large number of people, while others not. The authors analyzed...

The last decade has seen an increasing number of Online Social Network (OSN) users. As they grew more and more popular over the years, OSNs become also more and more profitable. Indeed, users share a considerable amount of personal information on these sites, both intentionally and...

The increasing popularity of Online Social Networks (OSNs), its complex and rapidly growing structure, its potential impact on business, politics, healthcare and society has led to a great deal of interest in the development of efficient influential nodes identification algorithms. Different...

Purpose – The purpose of this study is to assign polarity score to each post from Facebook fan pages, and then examine whether the Comments submitted by users on a post from fan page have a significant relationship with the popularity of that post. Being aware of how to enhance the popularity...