Comparing alternative approaches to estimate customer equity
Year of publication: |
2017
|
---|---|
Authors: | Silveira, Cleo Schmitt ; Oliveira, Marta Olivia Rovedder de ; Luce, Fernando Bins |
Published in: |
Marketing Intelligence & Planning. - Emerald Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 35.2017, 5, p. 611-625
|
Publisher: |
Emerald Publishing Limited |
Subject: | Customer lifetime value | Customer equity | Customer equity methods/models |
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