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Purpose This study aims to investigate how the consumer values of individualism and collectivism (IC) affect consumer …, collectivism and vertical individualism were found to have strong effects on consumer animosity. In addition, both horizontal and … vertical individualism negatively moderated the consumer animosity effects. Research limitations/implications The findings …
Persistent link: https://www.econbiz.de/10014850355
Purpose This study aims to examine the ethical beliefs and moral philosophical typologies, the relative effect of religiosity on personal ethical beliefs and behavior of the collectivist and individualistic business executives. Design/methodology/approach This research assesses the relative...
Persistent link: https://www.econbiz.de/10014844431
Purpose – The purpose of this paper is to explore the relationships between individualism/collectivism (as personal … the concepts of individualism and collectivism are not necessarily polar ends of the same continuum and examine their … individualism and entrepreneurship ties necessarily go hand in hand. They clearly indicate that collectivism has more explanatory …
Persistent link: https://www.econbiz.de/10014770220
NASCAR (The National Association for Stock Car Auto Racing) has instituted an aggressive growth campaign. NASCAR's compelling challenge is to retain its core fan base - south-eastern US consumers - while also attracting a new upscale demographic and an international following. One targeted...
Persistent link: https://www.econbiz.de/10014811570
values regarding collectivism and individualism moderate the relationship between POS and turnover intentions. Design …
Persistent link: https://www.econbiz.de/10014888232
cultural contexts, particularly with regard to the individualism-low power distance and collectivism-high power distance …
Persistent link: https://www.econbiz.de/10014880877
Purpose – The paper aims to explore the impact of personal cultural orientation (individualism and collectivism) on … – Individualism and collectivism orientations both have significantly positive impacts on KSI; the employees who are more collectivism … weaker is the relationship between individualism and KSI and the stronger is the relationship between collectivism and KSI …
Persistent link: https://www.econbiz.de/10014697804
hypotheses under investigation. Findings – FPM was explained by institutional collectivism, gender egalitarianism, and education …. FIM was explained by gender egalitarianism and institutional collectivism. Contrary to expectations, in-group collectivism …
Persistent link: https://www.econbiz.de/10014744748
Individualism collectivism measures, along with decision styles, are examined in Taiwan. About 600 questionnaires were …
Persistent link: https://www.econbiz.de/10014692535
Conceptually examines the effect of individualism/collectivism on the tenets of equity theory. It is the view of the …, but a subset of the theoretically grounded equity principle appropriately integrating the cross‐cultural individualism/collectivism … dividualism/collectivism separately affects each component. The derived model and subsequent discussion should provide researchers …
Persistent link: https://www.econbiz.de/10014692536