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Consumer Response to Corporate Environmental Advertising
Davis, Joel J. - In: Journal of Consumer Marketing 11 (1994) 2, pp. 25-37
An overwhelming majority of consumers have stated that their product purchase decisions are, at least in part, influenced by their view of the parent company′s environmental concern and image as an environmental “good citizen”. In response to this, national and local manufacturers and...
Persistent link: https://www.econbiz.de/10014849101
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Capital Budgeting with Taxes under Uncertainty and Irreversibility / Investitionsplanung mit Steuern bei Unsicherheit und Irreversibilität
Niemann, Rainer; Sureth, Caren - In: Jahrbücher für Nationalökonomie und Statistik 225 (2005) 1, pp. 77-95
irreversiblen Investitionen unter Risikoneutralität und Risikoaversion. Durch Integration der Besteuerung in realoptionsbasierte … Risikoneutralität zu identischen Investitionsentscheidungen führen. Unter Risikoaversion dagegen benötigt contingent claims analysis ein … Programmierung als Individualkalkül auch unter Risikoaversion zumindest im steuerfreien Fall explizite Lösungen. Nach Steuern liefern …
Persistent link: https://www.econbiz.de/10014609028
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Product search in e‐shopping: a review and research propositions
Rowley, Jennifer - In: Journal of Consumer Marketing 17 (2000) 1, pp. 20-35
The first stage in the consumer buying process is generally recognised to be that of the information search. This stage is recognised to be an important phase during which promotional messages should reach the intending consumer. Like many other stages of the buying process information seeking...
Persistent link: https://www.econbiz.de/10014848217
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Effectiveness of Brand‐related 15‐second Commercials
Ward, Scott; Oliva, Terence A.; Reibstein, David J. - In: Journal of Consumer Marketing 11 (1994) 2, pp. 38-44
While 15‐second commercials appeared to have peaked at 40 percent in terms of network usage in the US, it appears that the commercial format is here to stay. A recent development has been the use of “book‐end” configurations of such commercials, where the 15‐second commercials are...
Persistent link: https://www.econbiz.de/10014849102
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Product comprehension and promotional strategies
Graeff, Timothy R. - In: Journal of Consumer Marketing 12 (1995) 2, pp. 28-39
Reviews and critiques literal views of product comprehension which rely on recall of key product claims to measure “correct” comprehension. Presents a constructive view of comprehension where product comprehension is seen as the process of forming personal interpretations of a product′s...
Persistent link: https://www.econbiz.de/10014849119
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Product experience and consumer product attribute inference accuracy
Mason, Kevin; Bequette, Joyce - In: Journal of Consumer Marketing 15 (1998) 4, pp. 343-357
Consumers’ product evaluations are often influenced by information contained in their memories. Prior to product evaluations, consumers are often exposed to data that permits them to judge the covariation relationships among different product attributes. However, these attribute covariance...
Persistent link: https://www.econbiz.de/10014849211
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The Team Market: An Exploratory Analysis of Income, Spending and Shopping Patterns
Tootelian, Dennis H.; Gaedeke, Ralph M. - In: Journal of Consumer Marketing 9 (1992) 4, pp. 35-44
Reports on a study examining teenage incomes and savings, primary sources of information for purchasing in selected product categories, spending patterns within those categories, and teenagers′ overall shopping habits. Concludes that teenagers represent a surprisingly sophisticated market,...
Persistent link: https://www.econbiz.de/10014849500
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Are drivers of customer satisfaction different for buyers/users from different functional areas?
Chakraborty, Goutam; Srivastava, Prashant; Marshall, Fred - In: Journal of Business & Industrial Marketing 22 (2007) 1, pp. 20-28
Purpose – The aim of this study is to identify the drivers that influence customer satisfaction in a business‐to‐business context. Design/methodology/approach – A survey‐based field study was conducted in which 1,068 business customers of a manufacturer of hydraulic and pneumatic...
Persistent link: https://www.econbiz.de/10014842836
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The homemade food market
Antonio Padilla Bravo, Carlos; Soto Rubio, Adriana; … - In: Journal of Agribusiness in Developing and Emerging Economies 4 (2014) 1, pp. 32-58
Purpose – The purpose of this paper is to analyse the combined effect of sensory variables, information and attitudinal constructs in the prediction of consumer behaviour towards homemade food. Design/methodology/approach – A quantitative survey-based study was carried out in Lima, Peru,...
Persistent link: https://www.econbiz.de/10014839153
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Information search and efficiency of consumer choices of new cars
Chao, Paul; Gupta, Pola B. - In: International Marketing Review 12 (1995) 6, pp. 47-59
The country‐of‐origin (CO) literature has traditionally focused on consumer product evaluations which are presumed to occur during the evaluation of alternative stages of the consumer buying decision process, where knowledge about product attribute information is either provided or assumed....
Persistent link: https://www.econbiz.de/10014827707