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A Strategic Perspective on Using Symbolic Transformation in STEM Education: Robotics and Automation
Rappaport, Jack M.; Richter, Stephen B.; Kennedy, Dennis T. - In: International Journal of Strategic Decision Sciences (IJSDS) 7 (2016) 1, pp. 39-75
popular music videos. Theories of neuroscience, the interdisciplinary study of the nervous system, are used to describe and …
Persistent link: https://www.econbiz.de/10012047488
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An Innovative Information Technology Educational Framework Based on Embodied Cognition and Sensory Marketing
Rappaport, Jack M.; Richter, Stephen B.; Kennedy, Dennis T. - In: International Journal of Strategic Decision Sciences (IJSDS) 9 (2018) 2, pp. 85-106
neuroscience, the interdisciplinary study of the nervous system, are used to explain how the brain processes the information and … sensory marketing, which is also based upon embodied cognition, theories of neuroscience and the cognitive significance of … process. The survey results support the theoretical arguments supplied by many theories of embodied cognition and neuroscience. …
Persistent link: https://www.econbiz.de/10012047538
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Cognitive Neuroscience in Information Systems Research
Siau, Keng; Zhao, Yeli - In: Journal of Database Management (JDM) 27 (2016) 1, pp. 58-73
This paper reviews cognitive neuroscience and several neurophysiological tools (e.g., fMRI, PET, EEG, MEG, and eye … examples of existing cognitive neuroscience studies in varies areas, such as neuroeconomics, neuromarketing, and eye tracking … discussed in this paper. Opportunities for applying cognitive neuroscience techniques to IS research as well as future research …
Persistent link: https://www.econbiz.de/10012048926
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Taming the amygdala: new tools for crisis management
Buell Hirsch, Peter - In: Journal of Business Strategy 35 (2014) 1, pp. 52-55
Purpose – The article discusses the ramifications for corporate reputation of the current concerns about consumer data privacy in order to identify potential risks and benefits for corporations in their relations with consumers and other stakeholders. Design/methodology/approach – The...
Persistent link: https://www.econbiz.de/10014847326
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The Consumer Mind: Brand Perception and Implications for Marketers
Parsons, Amy L. - In: Journal of Consumer Marketing 30 (2013) 3, pp. 310-311
Persistent link: https://www.econbiz.de/10014849027
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Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
In: Journal of Consumer Marketing 31 (2014) 6/7, pp. 556-557
Persistent link: https://www.econbiz.de/10014850152
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The emasculation of frogs
Hirsch, Peter Buell - In: Journal of Business Strategy 36 (2015) 3, pp. 57-60
/methodology/approach – The article looks at some recent research into neuroscience and human decision-making to suggest some best practices in …
Persistent link: https://www.econbiz.de/10014847014
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Thinking outside the box: a neuroscientific perspective on trust in B2B relationships
van Zeeland-van der Holst, Eveline Maria; Henseler, Jörg - In: IMP Journal 12 (2018) 1, pp. 75-110
examines how neuroscience can help to solve existing problems within trust research and how it can address problems that …
Persistent link: https://www.econbiz.de/10014827073
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On the role and importance of core assumptions in the field of entrepreneurship research
Scherdin, Mikael; Zander, Ivo - In: International Journal of Entrepreneurial Behavior & Research 20 (2014) 3, pp. 216-236
Purpose – Entrepreneurship researchers have recently engaged in discussions on the boundaries and legitimacy of the field of entrepreneurship research but have overlooked the significance and implications of core assumptions. The purpose of this paper is to invite a more focussed discussion on...
Persistent link: https://www.econbiz.de/10014770081
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Modeling the implicit brand: capturing the hidden drivers
Vriens, Marco; Martins Alves, Alessandro - In: Journal of Product & Brand Management 26 (2017) 6, pp. 600-615
Purpose This paper aims to investigate modeling implicit attitudes as potential drivers of overall brand attitudes and stated behavior and investigate how the results are expected to be different from brand driver models that are based on explicit attitudes. Design/methodology/approach Data are...
Persistent link: https://www.econbiz.de/10014897335