Siau, Keng; Zhao, Yeli - In: Journal of Database Management (JDM) 27 (2016) 1, pp. 58-73
This paper reviews cognitive neuroscience and several neurophysiological tools (e.g., fMRI, PET, EEG, MEG, and eye … examples of existing cognitive neuroscience studies in varies areas, such as neuroeconomics, neuromarketing, and eye tracking … discussed in this paper. Opportunities for applying cognitive neuroscience techniques to IS research as well as future research …