address the above questions quantitatively. This paper is an attempt to create A matrix “Brand Awareness Quotient” which will …

. Three smartphone brand communities were studied, and their popular brand pages (Samsung, Sony, and Huawei) were targeted on …'s brand attitude, purchase decision-making process, and consumer decision-making styles. In the second part, the content of …

environment design, and brand effect on brand trust. Themes on ability, benevolence, integrity, and predictability are also … influencers on brand trust. Increasing access to social media is changing attitudes and behaviour to challenge established social … interactivity and connectedness of social media increases the consequence of negative responses. However, the use of brand …

The aim of this study is to examine the effect of most important factors of online shopping such as brand, price, and … comparatively to the impact of brand, price and service quality on Indian customer e-satisfaction and e-loyalty. The study shows …

this, brand, brand positioning concepts and brand positioning strategies were mentioned. 417 questionnaires were carried …

brand management in the global retail industry. The literature review covers the overview of marketing strategies; retail … industry; the overview of brand management; and the significance of brand management in the global retail industry. Effective … reach with the purposeful retail marketing strategies. Brand management means defining the brand, positioning the brand, and …

Branding is becoming increasingly recognised as crucial to business success. A brand is a promise of the goods and … live and breathe the brand values. This paper focuses on how effective internal communication can ensure that people feel … part of the brand and deliver on its promises. It discusses best practice methodology and draws on practical examples from …