Purpose – Conspicuous consumption refers to the competitive and extravagant consumption practices and leisure … activities that aim to indicate membership to a superior social class. Studies examining the symbolic role of luxury brands and … status symbols, and the importance of interpersonal relations and upward social mobility via consumption choices, have been …

Purpose Demand for luxury brands is increasing at a very fast pace in emerging markets like India. But very few … is to understand the impact of beliefs on consumer buying behavior for luxury fashion brands in the Indian context … employing theory of planned behavior and to develop a comprehensive understanding regarding motivating factors behind luxury …

an economic phenomenon. This paper develops a notion that beer consumption can also be approached in a luxury consumption …Purpose The purpose of this paper is to analyze the consumers’ luxury value perception in Brazilian premium beer market … modeling was used to analyze the consumers’ luxury value perception. Findings The analytical results showed that the dimensions …

Purpose – The aim of this paper is to offer a discursive perspective on luxury brand consumption. Design …/methodology/approach – Discourse analysis is used to examine how consumers construct their luxury brand consumption amidst countervailing cultural …. Findings – In the context of countervailing discourses that challenge the notion of luxury (e.g. “masstige”, “chav” and “bling …

inspired by vintage pieces or luxury haute‐couture houses digging into their archives to revive past designs. Yet, as this … to explore the veracity of a number of assumptions relating to vintage consumption, equating it to the consumption of … antecedents to vintage consumption are fashion involvement and nostalgia proneness as well as need for uniqueness through the …

Purpose – The authors' research was carried out with the aim of analyzing perception of luxury and luxury brands among … two stable groups of developed and developing countries with regard to luxury, this study shows a situation that requires … further analysis. The main results show some strong cross‐cultural differences in the perception of luxury, which is multi …

luxury brands as expressed in brand hate. Design/methodology/approach – The paper uses examples obtained from a critical … incidents approach to interviews with a small sample of German and British luxury consumers. Informants were asked to identify … extremely positive and then extremely negative incidents which affected their perceptions of luxury brands. This critical …