A cross‐cultural exploratory content analysis of the perception of luxury from six countries
Year of publication: |
2013
|
---|---|
Authors: | Godey, Bruno ; Pederzoli, Daniele ; Aiello, Gaetano ; Donvito, Raffaele ; Wiedmann, Klaus‐Peter ; Hennigs, Nadine |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 22.2013, 3, p. 229-237
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Luxury | Consumer perception | Cross‐cultural analysis | International | Consumers | Consumer behaviour | Brands |
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