Au, Angela; Anthony, Peter J. - In: International Journal of Mobile Computing and … 7 (2016) 3, pp. 32-41
Social media is a viable marketing and communication option for small businesses as it is cost-effective and easy to … artisan owners in the United States participated in semistructured interviews answering questions relating to marketing and … communication tool. Facebook, Twitter, and Instagram are sites artisan owners utilize to connect with existing and previous …