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Publicity and advertising: what matter most for sales?

E. Spotts, Harlan; G. Weinberger, Marc; F. Weinberger, … - In: European Journal of Marketing 48 (2014) 11/12, pp. 1986-2008

Purpose – The purpose of this research is to understand the relationship between publicity, advertising activity and … existing corporate reputation, publicity, advertising activity and sales levels for major multi-national companies in the … sales. The effects of negative publicity and advertising are dependent on a firm’s existing reputation. For companies with …

Persistent link: https://www.econbiz.de/10014723570

E-Service Performance of Apparel E-Retailing Websites: A Longitudinal Assessment

Kim, Jung-Hwan; Kim, Minjeong; Lennon, Sharron J. - In: International Journal of Service Science, Management, … 9 (2018) 1, pp. 24-40

This article takes a longitudinal approach to examine the evolution of e-retail sites in reference to service delivery performance. Using a content analysis approach, product-related e-service attributes currently available on women's apparel websites were identified and quantified in order to...

Persistent link: https://www.econbiz.de/10012048134

Familie, Geschlecht und Klassenmobilität: Der Einfluss der Geburt eines Kindes auf die Berufskarrieren von Frauen und Männern / Family, gender and class mobility: the effect of chi...

Hirschle, Jochen - In: Arbeit 20 (2011) 2, pp. 112-126

Abstract Der Beitrag untersucht den Einfluss, den die Geburt eines Kindes und die Phase der Sozialisation auf die Erwerbskarrieren von Frauen haben. Die Analyse greift auf die balancierten Längsschnittdaten des Sozio-oekonomischen Panels zurück (SOEP 1984-2007). Dabei werden Männer und Frauen...

Persistent link: https://www.econbiz.de/10014586345

Longitudinal modelling of housing prices with machine learning and temporal regression

Zhang, Yu; Rahman, Arnab; Miller, Eric - In: International Journal of Housing Markets and Analysis 16 (2022) 4, pp. 693-715

Purpose The purpose of this paper is to model housing price temporal variations and to predict price trends within the context of land use–transportation interactions using machine learning methods based on longitudinal observation of housing transaction prices. Design/methodology/approach...

Persistent link: https://www.econbiz.de/10014777908

An analysis of critical information technology issues facing organizations

Peslak, Alan R. - In: Industrial Management & Data Systems 112 (2012) 5, pp. 808-827

Purpose – The purpose of this paper is to explore and analyze the views of top financial executives on the information systems (IS) in their organizations and to study the critical information technology issues facing organizations. Specifically, it aims to study critical issues over the...

Persistent link: https://www.econbiz.de/10014824399

Job demands, job resources and meaning at work

Clausen, Thomas; Borg, Vilhelm - In: Journal of Managerial Psychology 26 (2011) 8, pp. 665-681

Purpose – This paper aims to identify longitudinal associations between job demands, job resources and experience of meaning at work. Design/methodolgy/approach – Using data from a longitudinal survey study among 6,299 employees in Danish eldercare who were divided into 301 work‐groups,...

Persistent link: https://www.econbiz.de/10014888201

A longitudinal comparison of customer satisfaction and customer-company identification in a service context

Huang, Min-Hsin; Cheng, Zhao-Hong - In: Journal of Service Management 27 (2016) 5, pp. 730-750

Purpose Customer satisfaction (CS) and customer-company identification (CCI) are two important relational constructs and play a complementary role in the service-profit chain. Drawing from the theory of relationship dynamics, the purpose of this paper is to define CS velocity and CCI velocity as...

Persistent link: https://www.econbiz.de/10014894603

Dividend initiators, winners during 2008 financial crisis

Consler, John; Lepak, Greg M. - In: Managerial Finance 42 (2016) 3, pp. 212-224

Purpose – The purpose of this paper is to describe and compare the mean response for selected financial variables in three dividend paying groups before and after the financial crisis of 2008. Dividend initiators are expected to be rewarded by investors over traditional dividend paying firms....

Persistent link: https://www.econbiz.de/10014941582

The dynamics of regional and global multinationals, 1999-2008

Hoon Oh, Chang; M. Rugman†, Alan - In: The Multinational Business Review 22 (2014) 2, pp. 108-117

Purpose – This paper aims to analyze regional versus global activities of large firms. We assemble longitudinal data over the 1999-2008 period. Design/methodology/approach – Sales and assets data for the Fortune 500 firms from 1999-2008 were compiled from annual reports of the firms, by...

Persistent link: https://www.econbiz.de/10014931980

The dynamics of regional and global expansion

Asmussen, Christian Geisler; Nielsen, Bo Bernhard; … - In: The Multinational Business Review 23 (2015) 4, pp. 306-327

Purpose – The purpose of this paper is to model and test the dynamics of home-regional and global penetration by multi-national enterprises (MNEs). Design/methodology/approach – Drawing on international business (IB) theory, the authors model MNEs adjusting their home-regional and global...

Persistent link: https://www.econbiz.de/10014932006

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