Showing 1 - 10 of 5,861
Purpose – The purpose of this paper is to examine two contextual factors with respect to the influence of corporate social responsibility (CSR) messages on consumer attitudes and purchase intentions. First, the authors examine the interplay between CSR messages and country image, and second,...
Persistent link: https://www.econbiz.de/10014828231
Purpose Corporate social responsibility (CSR) has gradually come to be regarded as a strategic business tool, and has a significant influence on consumers’ behaviours, but few studies discuss CSR regarding consumers’ behaviour in the insurance industry. The purpose of this paper is to...
Persistent link: https://www.econbiz.de/10015022180
Purpose – The purpose of this paper is to investigate the efficacy of three corporate social responsibility (CSR) initiatives on brand preference in the Thai banking sector. Design/methodology/approach – A 2 × 2 × 2 between subject experimental design was used to test the...
Persistent link: https://www.econbiz.de/10014674711
Purpose – Corporate social responsibility is becoming increasingly important in the retailing industry, whereby retailers are frequently criticized for socially irresponsible business practices by mass media and consumer advocacy groups. The purpose of this research is to find out which retail...
Persistent link: https://www.econbiz.de/10014803350
Purpose – The purpose of this research is to investigate the brand social responsibility (BSR) construct, and to develop a scale to measure this construct. Design/methodology/approach – Using corporate social responsibility scales and the existing literature, a pre‐test to establish an...
Persistent link: https://www.econbiz.de/10015022019
Argues that, although researchers have studied several aspects of brands which may affect consumer purchasing processes, one significant characteristic of many brands ‐ the origin cues that they contain ‐ has received little or no attention. Reviews current research in the...
Persistent link: https://www.econbiz.de/10014849158
The Chinese government launched the “going abroad” policy in 2001 to encourage Chinese companies to invest and create Chinese brands in international markets. However, the perceptions of Chinese brands among Western consumers have been shown to be consistently low, especially among European...
Persistent link: https://www.econbiz.de/10014838325
Purpose – The purpose of this paper is to offer a new perspective of country of origin effects on consumers' brand personality perceptions of domestic and imported automobiles. It aims to assess the perceived similarities and differences between automobiles from two countries with respect to...
Persistent link: https://www.econbiz.de/10014827511
Purpose – Against the background of mounting criticism of the country‐of‐origin (COO) construct, the purpose of this paper is to empirically contrast two competing perspectives of the potential influence of country‐of origin image (COI) on purchase intentions. Design/methodology/approach...
Persistent link: https://www.econbiz.de/10014827535
This article examines the effects of brand image country image and familiarity with both brand and country on consumer evaluation of binational brands. Specifically two sub‐constructs of country image: overall image and product specific image and three different types of familiarity: product...
Persistent link: https://www.econbiz.de/10014827798