Classified advertisement sites often follow two different approaches to filter classified advertisement data to customers and potential customers. The first approach is to reach out to the broader market, allowing the customers to filter to their target market on the classified website. The...

This article explores the general profile and behavior of tourists coming to Crete, and shows how qualitative, multistate data from a tourist survey can be used in market segmentation research using explanatory factor analysis, confirmatory factor analysis and cluster analysis. The primary...

The objective of this article is to help biomass heating industry in its marketing tasks, by helping the industry segment its consumers so that marketing efforts can be targeted at households that will purchase and use biomass home heating. To achieve this objective, the author classifies US...

Customer Relationship Management Systems, CRM, are technological assets that can help firms to develop the required managerial skills to promote an efficient market segmentation strategy. In this article an example of an outstanding application of Customer Relationship Management system CRM, to...

Modern sports/media complex may be the result of complex inactions of communication technologies, social developments, and the increased sophistication of businesses in understanding the intrinsic and extrinsic aspects of consumer behavior. From the promotion options of print media, television...

This article describes how the tourism industry is one of the cornerstones of an economy when utilized effectively. Moreover, since the tourism destinations in a country cannot be moved to the visitors, tourists are promoted to visit these places. Therefore, in order to entice the tourists to...