In parallel with China's growing construction market, there has been an influx of foreign architectural and engineering design firms into the Chinese construction market. Those firms generally form partnerships with local Chinese firms or institutions to overcome various complications in the...

The purpose of this paper is to examine how brand image, value equity (conceptualized as relationship value), and relationship equity (conceptualized as relationship quality) and customer loyalty play a vital role in the Egyptian business to business market-and to test it empirically in...

To keep the customer loyal, today relationship marketing gets more and more attention in hospitality industry especially in the hotel business. This article develops a model of relationship marketing to empirically investigate: (1) the effect of emotions on relationship quality; and (2) and the...

With services becoming the impetus of growth in economies across the world, quality has emerged as one of the critical issues that need adequate attention. Customers have a larger role to play in defining the success of services as these are customer-oriented in nature. The complex nature of...

This paper focuses on the problem of social legitimization of eSport in the context of traditional sports. Its objective is to investigate knowledge and attitudes towards eSports, as well as their recognition as legitimate sports. The first part of the paper consists of the definition and...

The recent inadequate development of tourism in Serbia was conditioned by the poor economic and political situation that affected the state of the nineties of the 20th century. The authors of the paper pointed to the current situation of the separation of tourism in Serbia and the factors that...