Alhawari, Samer; Alryalat, Haroun; Hunaiti, Hana - In: International Journal of Service Science, Management, … 7 (2016) 4, pp. 1-20
customer satisfaction. For this reason, the purpose of this paper is to suggest a model defines how the combination between … customer acquisition processes and knowledge about customer would improve the customer satisfaction. This paper adapts the … processes in improving the customer satisfaction mediating by the knowledge about customer. The proposed model makes a …