Purpose – The purpose of this paper is to strengthen the conceptual understanding of place brands and place branding by exploring to what extent place branding implies a level of selectivity and how this relates to the layering of spatial identities. Design/methodology/approach – A...

Purpose – This paper deals with the importance of residents within place branding. The aim of this paper is to examine the different roles that residents play in the formation and communication of place brands and explores the implications for place brand management....

Purpose The purpose of this paper is to evaluate the emerging field of experimental research on entrepreneurship to better understand its development and potential. Design/methodology/approach A systematic, evidence-based literature review was applied, resulting in a sample of 47 articles having...

Zusammenfassung Zahlreiche Kulturlandschaften, die maßgeblich von religiösen Bauwerken, Traditionen oder Riten geprägt sind, nutzen in ihrem touristischen Marketing diese Besonderheiten und entwickeln darauf basierend eine regionale Marke mit eigenem Namen, Logo und Webauftritt. Die...

Purpose – This paper aims to understand how place brand managers in the US Deep South understand the brand images associated with their states and cities. The US South has its own unique identity – and the Deep South has its own differences from the rest of the country. Typically, the Deep...

Purpose – The purpose of this paper is twofold: on the one hand, it is to contribute to a sound conceptualization of the notion of place identity in the context of geographical spatial approaches; on the other, it is to show the implications this has in place branding research....

Purpose – The purpose of this paper is to draw upon Johnson's “Circle of Culture” to develop a cultural approach for studying place marketing's internal audience. A research project on the small Italian Renaissance city of Urbino explores how a number of marketing events dedicated to the...

Purpose – The aim of this research is to examine the place brand construct and to establish its role in the sustainable development of a place. This research reviews the evolution, development and effectiveness of the place branding concept from the perspectives of regeneration, growth and...

Purpose – The purpose of this paper is to bring together theory and practice of place branding/marketing from a practitioner's point of view. It is a critical assessment of the recent place marketing strategy for the city of Bogotá, Colombia. Design/methodology/approach – The paper is based...

Purpose – The purpose of this paper is to focus on the role of stakeholders in the creation, development and ultimately ownership of place brands. The paper contributes towards laying the foundations of a participatory view of place branding. It establishes an urgent need to rethink place...