Browne, Beverly A.; Kaldenberg, Dennis O. - In: Journal of Consumer Marketing 14 (1997) 1, pp. 31-44
understood. The study examined the relationship between self‐monitoring, materialism, and involvement with clothing and brands …, the Consumer Involvement Profile, and a scale measuring market alienation. Self‐monitoring was positively related to … materialism, to clothing involvement, and to interest in marketplace events and brands. Discusses implications for the meaning of …