brand management in the global retail industry. The literature review covers the overview of marketing strategies; retail …; retail marketing strategies and internationalization; the challenges of retail marketing strategies in the fashion retail … industry; the overview of brand management; and the significance of brand management in the global retail industry. Effective …

address the above questions quantitatively. This paper is an attempt to create A matrix “Brand Awareness Quotient” which will …

. Three smartphone brand communities were studied, and their popular brand pages (Samsung, Sony, and Huawei) were targeted on …'s brand attitude, purchase decision-making process, and consumer decision-making styles. In the second part, the content of …

environment design, and brand effect on brand trust. Themes on ability, benevolence, integrity, and predictability are also … influencers on brand trust. Increasing access to social media is changing attitudes and behaviour to challenge established social … interactivity and connectedness of social media increases the consequence of negative responses. However, the use of brand …

The aim of this study is to examine the effect of most important factors of online shopping such as brand, price, and … comparatively to the impact of brand, price and service quality on Indian customer e-satisfaction and e-loyalty. The study shows …

this, brand, brand positioning concepts and brand positioning strategies were mentioned. 417 questionnaires were carried …

, Twitter, and brand-related blogs based on a representative sample from Germany and the US, each with 1,000 adults … “influencers” provide a basis for developing differentiated strategies of brand communication and management respectively. …

pages were examined to determine the types of brand-related post content and communication style utilized as well as the … consumer response to these posts. The two organizations generally used Facebook to broadcast product related brand attributes … provide practical implications for non-profit sport organizations using Facebook to build positive brand images, promote fan …