Showing 1 - 10 of 3,316
Purpose – This paper aims to explore the composition of “shopping experience” for shoppers in the metropolitan area of Delhi national capital region (Delhi NCR) in India.. Design/methodology/approach – The paper applies data reduction using exploratory factor analysis (EFA) on a sample...
Persistent link: https://www.econbiz.de/10014803568
Purpose Hypermarkets face a very competitive environment, as their rivals also include traditional markets, convenient stores and supermarkets. In addition to offering innovative services, hypermarket managers must also pay attention to customer shopping patterns and behaviors in order to gain...
Persistent link: https://www.econbiz.de/10014675631
traditional network, with the new retail outlets gives rise to the emergence of new modes of shopping and purchasing. Design …. Finally, the research also shows differences between global and local retail banners laying on their perceived images, store … balance and the future of local traditional shops and modern retail stores. Originality/value – This paper points out the role …
Persistent link: https://www.econbiz.de/10014803537
-administered questionnaires in a central city retail location in Australia. Findings – There are no significant relationships between consumers …’ involvement with wine products and what occasion or constellation of persons is anticipated when purchasing wine in a retail store …
Persistent link: https://www.econbiz.de/10014814227
be used to analyse the dataset. Originality/value – The paper is the first to assess the impact of retail liberalisation …
Persistent link: https://www.econbiz.de/10014674783
life brands and examples. An analysis of various DIY retail strategies and DIY decking companies was synthesised to provide …
Persistent link: https://www.econbiz.de/10014675474
. Underpinning the discussion in current retail marketing theory, the research aims to explore how the understanding of “third place … third place or restorative provision in other retail settings or over a wider geographic spread. Practical implications … – The research has important implications and recommendations for managers of retail sites regarding the potential …
Persistent link: https://www.econbiz.de/10014803608
Purpose – The purpose of this paper is to elucidate the role that visual measures of attention to product and information and price display signage have on purchase intention. The authors assessed the effect of visual attention to the product, information or price sign on purchase intention,...
Persistent link: https://www.econbiz.de/10014804483
Purpose – The purpose of this paper is to investigate how a retailer’s corporate social responsibility (CSR) activities and image influence consumer perceptions regarding the firm’s social responsibility, and how CSR aspects influence consumers buying decisions in store for a specific...
Persistent link: https://www.econbiz.de/10014804777
Purpose – Retaining and cultivating customer loyalty has become increasingly important for loyalty programme providers and retailers due to the highly competitive environment. The purpose of this paper is to develop and test a model investigating how loyalty programme service quality (LPSQual)...
Persistent link: https://www.econbiz.de/10014930834