Neurophysiological methods and recording techniques are increasingly being embraced to enhance business intelligence about consumers' behavior. Researchers have found evidence linking individual characteristics with variations in mental processing and user literacy for neurally-controlling...

Attention is the primary cognitive process to induce a response to a stimulus. The present study aims at evaluating the activation of different brain regions while performing an attention requiring task. The analysis is achieved with the help of electroencephalography (EEG) recorded...

In this paper, the classification of epileptic and non-epileptic events from EEG is investigated based on temporal and spectral analysis and two different schemes for the formulation of the training set. Although matrix representation which treats features as concatenated vectors allows...

Purpose This paper aims to provide details of recent advances in robotic prostheses with the emphasis on the control and sensing technologies. Design/methodology/approach Following a short introduction, this paper first discusses the main robotic prosthesis control strategies. It then provides...

Purpose – Increasingly, it is recognized that (larger) organizations have many employees who present with corporate psychopathy (i.e. a milder version of antisocial personality disorder (APD)). Importantly, such a disorder contributes to the presence of deviant workplace behaviour....

Purpose – Increasingly, it is recognized that (larger) organizations have many employees who present with corporate psychopathy (i.e. a milder version of anti-social personality disorder). Importantly, such a disorder contributes to the presence of deviant workplace behavior. Organizations...

This paper tries to draw links between the creation of new Diderot unities (products consumed in a group and that have an internal consistency based on lifestyle) with “impulse purchases” as key departure products. A study, using exploratory in‐depth interviews, is reported. Common themes...

Purpose – The purpose of this research is to show that Christmas spirit is often given as a reason or excuse for the goodwill, generosity and altruism associated with the celebration of Christmas. Despite the influence of the occasion on cultural, financial and economic issues, there has been...

Purpose – The purpose of this research is to show how the dual mediation model has been used to explain consumer responses toward an ad and a brand. This study attempts to incorporate ad affect and competition into the framework and examine the effects of advertising on consumers' attitudes...