The technological revolution has radically transformed the business paradigm toward wireless networks owing to widespread penetration of technology. The present study sought to investigate the relationship of mobile marketing (MM) and email marketing (EM) on exploratory information seeking (EIS)...

Zusammenfassung Mit der Digitalisierung verändert sich gegenwärtig auch der Arbeitsalltag der Beschäftigten. Allerdings erfolgt die Aneignung der neuen Technologien nicht immer reibungslos. Auf der Grundlage von theoretischen Ansätzen der Science and Technology Studies, der Information...

This paper examines the key variances in application and strategy between different social media management strategies and its effective marketing. Social media firms have shown a great ability to control the stages in their product life cycles. These practices lead to managers in these firms...

In present research, the authors examined how social media influencers affect the overall sentiment of a topic. To this end, they utilized supervised machine learning approach to develop SentiRobo for measuring the sentiment score of social media content. In the next stage, they studied social...

The convergence of social media and GIS provides an opportunity to reconcile space-based GIS and place-based social media. For this purpose, the authors conduct an empirical study in Columbus, Ohio, aiming to enrich both the spatial and platial context of geo-tagged data, using location-based...

The main purpose of this article is to investigate the selection patterns and uses made of the web tools and social media in both formal and non-formal education of students. The possibility of using networks to provide a multitude of stimuli that can be used for facilitating the learning, which...

Cyberbullying amongst teenagers is a major issue, due to their increased use of social media. Previous literature surveys have not covered in detail cyberbullying studies in 2014 and cyberbullying risk factors. This literature review explores cyberbullying research areas, such as the use of...

Social media such as Facebook and Twitter have grown to be popular communication tools that, ironically, have a negative aspect of increasing users' opportunity to feel envy. In this study, the authors examine the difference in the envy sensitivity people feel when online using several different...

Bullying is an international public health problem that is affecting millions of youth around the world. With the proliferation of digital technology and online social networks, bullying is able to circumvent traditional safety barriers provided within the homes of youth which compounds concerns...

This article attempts to build a bridge between the existing factor and impact research on senior citizens' use of social media. A random sample of 392 senior citizens was surveyed, and 109 of them were social media users. This article aimed to understand the reasons for and the potential...