Investigates the purchase behavior, attitudes, and beliefs of Hispanic consumers toward direct marketing advertising …. As both direct marketing advertising (DMA) and the size of the Hispanic market have grown remarkably, it is surprising …

marketing and advertising managers seeking to improve their understanding of the ever‐growing adolescent consumer market.  …

advertising. It was also found that the two generations differ in their understanding of the domain of marketing. These findings …

exists documenting the evaluation and usage of Web advertising by this growing segment of the US population. Applying Pollay … and Mittal’s seven‐factor advertising beliefs model, the authors explore the Hispanic Web users’ beliefs, attitudes, and … use of Web advertising. The seven belief factors regarding Web advertising, as well as attitudes and demographic factors …

Advertising expenditure has risen globally and in Australia there has been a 2.7‐fold increase in the last ten years … specifically in the area of advertising in Australia. The findings indicate that complainants are significantly different from the …

Purpose – To determine whether direct‐to‐consumer prescription drug advertising influences consumers' behavioral … generally have favorable perceptions of prescription drug advertising, their behavioral intentions are nevertheless influenced …‐to‐consumer advertising and they are concerned about governmental attempts to regulate prescription drug advertising. Research limitations …