Purpose – The purpose of this paper is to investigate the following choice issues among young consumers (Generation Y): how cultural values influence a student's decision on study destinations, and how cultural values influence student's preferred sources of information for university choice?...

Purpose – The purpose of this paper is to investigate the nomological net of the construct of the centrality of visual product aesthetics (CVPA). Design/methodology/approach – A hierarchical model of personality is employed to investigate the nomological net of CVPA. The hierarchical model...

Purpose – Past consumer behavior researchers contend that there is a significant relationship between a consumer's religious affiliation and a number of consumption related variables. Based on Worthington et al. 's multi‐dimensional approach this paper aims to examine the concept of consumer...

Purpose – This paper aims to compare US and Korean consumers' intentions to purchase a high involvement, environmentally friendly product: the hybrid car. Design/methodology/approach – The paper examines how social factors and culture shape intentions to purchase a hybrid car using survey...

Purpose – The purpose of this paper is to contribute to a better understanding of the organic apparel consumer. Is the recent upsurge in organic cotton products another fashion trend or is there a segment of consumers genuinely interested in purchasing organic cotton apparel based on the...

Purpose – The purpose of this paper is to understand the connection between the degree of religiosity and the product involvement level in determining the various constructs of consumer behavior. Design/methodology/approach – On the basis of a small survey, clothes were selected as a high...

Purpose – The purpose of this paper is to decompose total customer value as perceived by department store shoppers into utilitarian, hedonic and social dimensions, and empirically test this conceptualization in a Finnish department store shopping context. Design/methodology/approach – Data...

Purpose – The aim of the present study is to investigate the comparative effect of sports vs film celebrity with the moderating effect (if any) of the celebrity credibility and consumer personality on consumer attitudes. Design/methodology/approach – The present study uses a 3×1...

Purpose – This article seeks to understand whether Indian consumers are likely to move from traditional kirana stores to large organized retailers while shopping for groceries. Design/methodology/approach – Two hypotheses were proposed: H1 : customer patronage differs for different grocery...

Purpose – The purpose of this paper is to examine Asian consumers' attitudes towards television advertisements (ads) to provide an insight into the antecedents and consequences of liked and disliked ads and the cultural differences that influence these relationships....