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An exploratory investigation of the consumer religious commitment and its influence on store loyalty and consumer complaint intentions

Swimberghe, Krist; Sharma, Dheeraj; Flurry, Laura - In: Journal of Consumer Marketing 26 (2009) 5, pp. 340-347

Purpose – Past consumer behavior researchers contend that there is a significant relationship between a consumer's religious affiliation and a number of consumption related variables. Based on Worthington et al. 's multi‐dimensional approach this paper aims to examine the concept of consumer...

Persistent link: https://www.econbiz.de/10014848745

Hybrid car purchase intentions: a cross‐cultural analysis

Oliver, Jason D.; Lee, Seung‐Hee - In: Journal of Consumer Marketing 27 (2010) 2, pp. 96-103

Purpose – This paper aims to compare US and Korean consumers' intentions to purchase a high involvement, environmentally friendly product: the hybrid car. Design/methodology/approach – The paper examines how social factors and culture shape intentions to purchase a hybrid car using survey...

Persistent link: https://www.econbiz.de/10014848783

Consumer likelihood of purchasing organic cotton apparel

Hustvedt, Gwendolyn; Dickson, Marsha A. - In: Journal of Fashion Marketing and Management: An … 13 (2009) 1, pp. 49-65

Purpose – The purpose of this paper is to contribute to a better understanding of the organic apparel consumer. Is the recent upsurge in organic cotton products another fashion trend or is there a segment of consumers genuinely interested in purchasing organic cotton apparel based on the...

Persistent link: https://www.econbiz.de/10014868029

Evaluating the influences of religiosity and product involvement level on the consumers

Yousaf, Salman; Shaukat Malik, Muhammad - In: Journal of Islamic Marketing 4 (2013) 2, pp. 163-186

Purpose – The purpose of this paper is to understand the connection between the degree of religiosity and the product involvement level in determining the various constructs of consumer behavior. Design/methodology/approach – On the basis of a small survey, clothes were selected as a high...

Persistent link: https://www.econbiz.de/10014878347

Impact of cultural values on young consumers' choice of international tertiary education

Chung, Kim‐Choy; Fam, Kim‐Shyan; Holdsworth, David K. - In: Asia-Pacific Journal of Business Administration 1 (2009) 1, pp. 54-67

Purpose – The purpose of this paper is to investigate the following choice issues among young consumers (Generation Y): how cultural values influence a student's decision on study destinations, and how cultural values influence student's preferred sources of information for university choice?...

Persistent link: https://www.econbiz.de/10014674191

Visual product aesthetics

Mowen, John C.; Fang, Xiang; Scott, Kristin - In: European Journal of Marketing 44 (2010) 11/12, pp. 1744-1762

Purpose – The purpose of this paper is to investigate the nomological net of the construct of the centrality of visual product aesthetics (CVPA). Design/methodology/approach – A hierarchical model of personality is employed to investigate the nomological net of CVPA. The hierarchical model...

Persistent link: https://www.econbiz.de/10014722698

Decomposing the value of department store shopping into utilitarian, hedonic and social dimensions

Rintamäki, Timo; Kanto, Antti; Kuusela, Hannu; Spence, … - In: International Journal of Retail & Distribution Management 34 (2006) 1, pp. 6-24

Purpose – The purpose of this paper is to decompose total customer value as perceived by department store shoppers into utilitarian, hedonic and social dimensions, and empirically test this conceptualization in a Finnish department store shopping context. Design/methodology/approach – Data...

Persistent link: https://www.econbiz.de/10014803226

Evidence of a secular trend in attitudes towards the macro marketing environment in India: pre and post economic liberalization

Lysonski, Steven; Durvasula, Srinivas; Madhavi, A.D. - In: Journal of Consumer Marketing 29 (2012) 7, pp. 532-544

Purpose – India has undergone dramatic changes since the economic liberalization of 1992. This study aims to provide an … historical analysis to determine if consumer attitudes towards marketing practices and consumerism in India have changed … longitudinal view of India's consumerism movement. No other research has examined one of the BRICs in this context as this paper …

Persistent link: https://www.econbiz.de/10014848998

Conceptualizing consumer “trust” in online buying behaviour: an empirical inquiry and model development in Indian context

Sahney, Sangeeta; Ghosh, Koustab; Shrivastava, Archana - In: Journal of Asia Business Studies 7 (2013) 3, pp. 278-298

Purpose – India has a large internet savvy population that is not only accessing the internet but also buying online … conducted in the context of online buying of railway tickets in India. In the first phase, a pilot survey was conducted on a … booking/purchasing railway tickets online in India. The analyses of demographics established that all the critical consumer …

Persistent link: https://www.econbiz.de/10014838690

Extensiveness of farmers’ buying process of agri-inputs in India: implications for marketing

Kumar, Niraj; Kapoor, Sanjeev - In: Journal of Agribusiness in Developing and Emerging Economies 7 (2017) 1, pp. 35-51

offers an insight into the farmers’ buying process in India and how the farmers behave in different dimensions of the buying …

Persistent link: https://www.econbiz.de/10014839138

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