Television became a possible medium for advertising in the late 1930s but its emergence as a major medium dates from 1947. Arguments about the likely effectiveness of television as a source of entertainment attracting large numbers of viewers were coloured by fears of responses to ill‐devised...

The purpose of this study was to explore the impact of business type upon the adoption process for quick response (QR) technologies in the apparel industry. Using Rogers’ (1983) innovation decision process model as our conceptual basis, we empirically investigated three stages of that process...

Examines the consumer behaviours which result when an apparel product fails and the situations of seeking, receiving, and satisfaction with redress, in relation to the consumer′s intent to repurchase a brand and to revisit a store. Results indicate a definite relationship and have direct...

Purpose – This paper seeks to provide a brief overview of what is business history as an academic discipline, with some reflection about its evolutionary patterns and heuristic value in other fields, as for instance, management studies. A peculiar and increasingly practised subfield of...

Attempts to contextualize the current high level of interest in business process re‐engineering (BPR) in UK business and industry. Reviews a number of surveys of UK business involvement with BPR and suggests long‐term secular trends in the business environment of Western firms that seem...

Purpose – This paper seeks to examine why and how M&A activity has been used by UK hotel companies over a 26‐year period and aims to provide a preliminary exploration of its relative success, given that the M&A literature suggests high failure rates or M&A transactions which do not achieve...