Lowe, Larry S.; Kruger, Allen - In: International Journal of Contemporary Hospitality Management 3 (1991) 1
This study addressed the advertising practices and advertising themes of a random sample of 269 US motel operations …. Motel advertising practices were advertising to sales ratios, agency use, media use, satisfaction with advertising, dominant … advertising themes, perceptions of advertising effectiveness, and comparative advertising levels. Data were analysed using motel …