Álvarez Álvarez, Begoña; Vázquez Casielles, Rodolfo - In: Asia Pacific Journal of Marketing and Logistics 20 (2008) 1, pp. 23-43
Purpose – The purpose of this present paper is to analyse the influence prices have on consumers' purchase decisions. Specifically, three aspects related to this variable are considered: formation of reference prices, effects of price variances on the buying behaviour and the influence of...