Sinha, Paresha; Wang, Mingyang (Ana); Scott-Kennel, Joanna - In: European Business Review 27 (2015) 1, pp. 34-59
software international new ventures (INVs) from small, open economies. Specifically, we investigate how home market and global …-entry choice decisions. Design/methodology/approach – Using Atlas.ti7 software, this paper adopts a qualitative, multi …-case analysis of ten software INVs based in New Zealand. Thematic coding of interview and secondary data revealed three core …