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Leave or stay? The role of self‐construal on luxury brand attitudes and purchase intentions in response to brand rejection
Liu, Xian; Loken, Barbara; Wang, Liangyan - In: Journal of Consumer Behaviour 20 (2020) 1, pp. 119-131
Persistent link: https://www.econbiz.de/10012406556
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Don’t put all your green eggs in one basket : Examining environmentally friendly sub‐branding strategies
Koo, Jayoung; Loken, Barbara - In: Business Ethics, the Environment & Responsibility 31 (2021) 1, pp. 164-176
Persistent link: https://www.econbiz.de/10012809297
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A Path to More Enduring Happiness : Take a Detour from Specific Emotional Goals
Rodas, Maria A.; Ahluwalia, Rohini; Olson, Nicholas J. - In: Journal of Consumer Psychology 28 (2018) 4, pp. 673-681
Persistent link: https://www.econbiz.de/10012082991