understood. The study examined the relationship between self‐monitoring, materialism, and involvement with clothing and brands … materialism, to clothing involvement, and to interest in marketplace events and brands. Discusses implications for the meaning of …

The paper examines the purchase behaviour (performed by adults) in relation to children's wear in the 0‐14 age group …. The importance of product attributes of children's wear was investigated. Data were gathered from both interviews and a … the most important attributes for children's wear consumers. It was also found that branding had a limited impact on the …

attitudes towards, supermarket value branded clothing with a view to identifying potential barriers to adoption. Design … purchasing behaviour in the youth market. Findings – The research indicated that value brands are likely to play an increasingly … important role in the fashion market. The growth of the supermarkets' clothing sales indicates growing acceptance of value …

clothing is investigated using a sample of Chinese consumers. The multivariate analysis of variance and discriminant analysis … distinguish and profile consumers who prefer to buy domestic, imported or both types of clothing. Empirical findings reveal that … consumers who prefer to buy imported brand clothing tend to have a unique lifestyle and shopping orientation that differ from …

This study considers the importance of fashion involvement in the interpretation of brands of jeans as measured by …

with mock advertisements for personal computers ostensibly with brands originating in Japan and Korea. Their personal …

Purpose – The purpose of the article is to explore young people's perceptions of the desirability of brands and brand … ownership in Hong Kong using drawings and open‐ended questions. Design/methodology/approach – A total of 48 Chinese children … and social meaning. The results supported John's model of consumer socialization that children and young people in the …

children’s casual‐wear clothing. Principally, it analyses the impact of influential agents on the buying outcome by examining … clothes were bought, but children were found to exert a strong influence. The importance of branding to eight to ten year olds … to influence decision making mainly by the use of merchandise and branding to attract both children and parents …

This research analyses the in‐store behaviour of children and their parents while shopping for children’s clothing …. Data were collected by unobtrusively observing and recording the behavior of parents and children in retail stores. Results …