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Marketing the leisure experience to baby boomers and older tourists
Patterson, Ian; Pegg, Shane - In: Marketing of tourism experiences, (pp. 156-174). 2010
Persistent link: https://www.econbiz.de/10003944767
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Oldies - nothing but Goldies? : Die Auswirkungen des demogrpahischen Wandels auf die Reisebranche
Schröder, Achim; Widmann, Torsten; Brittner-Widmann, Anja - In: Tourismus - Herausforderung - Zukunft, (pp. 89-100). 2007
Persistent link: https://www.econbiz.de/10003611319
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Essential customer service factors and the segmentation of older visitors within wellness tourism based on hot springs hotels
Chen, Kaung-hwa; Liu, Hsiou-hsiang; Chang, Feng-hsiang - In: International journal of hospitality management 35 (2013), pp. 122-132
Persistent link: https://www.econbiz.de/10010225832
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Benchmarking holiday experience : the case of senior tourists
Johann, Maria; Panchapakesan Padma - In: Benchmarking : an international journal ; BIJ 23 (2016) 7, pp. 1860-1875
Persistent link: https://www.econbiz.de/10011548175
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Middle-aged and older adults' preferences for long-stay tourism in rural China
Lyu, Jiaying; Huang, Huan; Mao, Zhenxing - In: Journal of destination marketing & management 19 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012548486
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Older Tourist Behavior and Marketing Tools
Vigolo, Vania - 2017
This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first...
Persistent link: https://www.econbiz.de/10012397982
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Senior tourists' accommodation choices
Losada, Nieves; Alén, Elisa; Nicolau, Juan Luis; … - In: International journal of hospitality management 66 (2017), pp. 24-34
Persistent link: https://www.econbiz.de/10011810914
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A strategy for enhancing senior tourists' well-being perception : focusing on the experience economy
Hwang, Jinsoo; Lee, JungHoon - In: Journal of travel and tourism marketing 36 (2019) 3, pp. 314-329
Persistent link: https://www.econbiz.de/10012179404