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Retailers' offerings and elderly consumers' need : do retailers understand the elderly?
Lumpkin, James R.; Hite, Robert E. - In: Journal of business research : JBR 16 (1988) 4, pp. 313-326
Persistent link: https://www.econbiz.de/10003579043
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Direct marketing, direct selling, and the mature consumer
Lumpkin, James R.; Caballero, Marjorie J.; Chonko, … - 1989
Persistent link: https://www.econbiz.de/10013543853
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Marketing to older consumers : a handbook of information for strategy development
Moschis, George P. - 1992 - 1. publ.
Persistent link: https://www.econbiz.de/10011352234
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Consumer behavior in later life : current knowledge, issues, and new directions for research
Moschis, George P. - In: Psychology & marketing 29 (2012) 2, pp. 57-75
Persistent link: https://www.econbiz.de/10009504550
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Gerontographics : life-stage segmentation for marketing strategy development
Moschis, George P. - 1996
Persistent link: https://www.econbiz.de/10014385597
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A socialization perspective on selected consumer characteristics of the elderly
Smith, Ruth Belk - In: Journal of consumer affairs : official publication of … 19 (1985) 1, pp. 74-95
Persistent link: https://www.econbiz.de/10001020623
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Beyond cognitive age : developing a multitheoretical measure of age and its assessment
Mathur, Anil; Fon Sim Ong; Choong, Kwai Fatt; … - In: Journal of marketing analytics : JMA 5 (2017) 1, pp. 31-43
Persistent link: https://www.econbiz.de/10011748237
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Explaning older consumers' low use of the internet
Jul Thanasrivanitchai; Moschis, George P.; Shannon, Randall - In: International journal of internet marketing and … 11 (2017) 4, pp. 355-375
Persistent link: https://www.econbiz.de/10011859085
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Marketing pharmaceutical and cosmetic products to the mature market
Moschis, George P.; Bovell, Leah - In: International journal of pharmaceutical and healthcare … 7 (2013) 4, pp. 357-373
Persistent link: https://www.econbiz.de/10010237649
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Affluent mature consumers : preference and patronisation for financial services
Moschis, George P.; Nguyen Hung Vu - In: Journal of financial services marketing : JFSM 13 (2008/09) 3, pp. 259-267
Persistent link: https://www.econbiz.de/10003802572