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An exploration of assimilating service relation strategies in the private and the public sector
Caemmerer, Barbara; Banerjee, Madhumita - In: Journal of relationship marketing : innovations & … 8 (2009) 1, pp. 68-79
Persistent link: https://www.econbiz.de/10003837026
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A comparison of private and public sector performance
Caemmerer, Barbara; Dewar, Alistair - In: The journal of applied business research 29 (2013) 5, pp. 1451-1458
Persistent link: https://www.econbiz.de/10010198161
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Achieving relational objectives through sponsorship
Caemmerer, Barbara; Descotes, Raluca Mogos - In: The journal of applied business research 30 (2014) 6, pp. 1767-1783
Persistent link: https://www.econbiz.de/10010470474