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In Zeiten globaler Wertschöpfungsketten von Unternehmen und damit einhergehender sozial-ökologischer Problemstellungen … wird die gesellschaftliche Verantwortungsübernahme von Unternehmen, d.h. ihre Corporate Social Responsibility (CSR … Relevanz, da viele Konsumenten Kriterien der sozialen und ökologischen Verantwortungsübernahme von Unternehmen in ihre …
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"While there is a huge amount of literature on corporate social responsibility (CSR), there is relatively little advice to be found regarding how CSR should be communicated. This book represents the definitive research collection for CSR communication, taking stock of the existing...
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Stakeholders and corporate sustainability - an overview -- Stakeholder reports …
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This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a...
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