Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Öffentlichkeitsarbeit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Customer engagement planning e...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Öffentlichkeitsarbeit
Consumer behaviour
48
Konsumentenverhalten
47
Brand management
42
Markenführung
42
Brand image
31
Relationship marketing
31
Beziehungsmarketing
30
Markenimage
29
Marketing
22
Marketing management
21
Marketingmanagement
20
Corporate reputation
18
Firmenimage
17
Brand
16
Customer satisfaction
16
Markenartikel
16
Kundenzufriedenheit
14
Market segmentation
12
China
11
Social Web
11
Social web
11
Einzelhandel
10
Marktsegmentierung
10
Taiwan
10
United Kingdom
10
Online-Marketing
9
Public relations
9
Retail trade
9
Großbritannien
8
Higher education institution
8
Hochschule
8
Innovation
8
Internet marketing
8
Strategic management
8
Strategisches Management
8
Arbeitsverhalten
7
Brand loyalty
7
Confidence
7
Gerechtigkeit
7
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
7
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
8
Author
All
Bang, Nguyen
8
Melewar, T. C.
8
Dennis, Charles
3
Foroudi, Pantea
2
Ageeva, Elena
1
Bodoh, Jim
1
Chen, Chen-Chu
1
Chen, Chen-Chu Matilda
1
Chen, Cheng-Hao Steve
1
Dinnie, Keith
1
Han, Sung Ho
1
Japutra, Arnold
1
Navare, Jyoti
1
Sharifah Faridah Syed Alwi
1
Tran, Mai An
1
Willi, Christine Hallier
1
Yu, Xiaoyu
1
more ...
less ...
Published in...
All
Qualitative market research : an international journal
3
Journal of marketing communications
2
Corporate reputation review : an international journal
1
International studies of management and organization
1
The marketing review
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A review of the uses of corporate reputation : different perspectives and definitions
Chen, Chen-Chu
;
Bang, Nguyen
;
Melewar, T. C.
;
Dennis, …
- In:
The marketing review
15
(
2015
)
3
,
pp. 263-288
Persistent link: https://www.econbiz.de/10011438100
Saved in:
2
Exploring the corporate image formation process
Tran, Mai An
;
Bang, Nguyen
;
Melewar, T. C.
;
Bodoh, Jim
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 86-114
Persistent link: https://www.econbiz.de/10010491599
Saved in:
3
Corporate impression formation in online communities : a qualitative study
Willi, Christine Hallier
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 410-440
Persistent link: https://www.econbiz.de/10010430667
Saved in:
4
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
5
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
Saved in:
6
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
7
Corporate reputation
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011734672
Saved in:
8
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
