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Corporate reputation
Melewar, T. C. (ed.); Bang, Nguyen (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011734672
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A review of the uses of corporate reputation : different perspectives and definitions
Chen, Chen-Chu; Bang, Nguyen; Melewar, T. C.; Dennis, … - In: The marketing review 15 (2015) 3, pp. 263-288
Persistent link: https://www.econbiz.de/10011438100
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Exploring the corporate image formation process
Tran, Mai An; Bang, Nguyen; Melewar, T. C.; Bodoh, Jim - In: Qualitative market research : an international journal 18 (2015) 1, pp. 86-114
Persistent link: https://www.econbiz.de/10010491599
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Corporate impression formation in online communities : a qualitative study
Willi, Christine Hallier; Bang, Nguyen; Melewar, T. C.; … - In: Qualitative market research : an international journal 17 (2014) 4, pp. 410-440
Persistent link: https://www.econbiz.de/10010430667
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A holistic framework of corporate website favourability
Ageeva, Elena; Foroudi, Pantea; Melewar, T. C.; Bang, Nguyen - In: Corporate reputation review : an international journal 23 (2020) 3, pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
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An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda; Bang, Nguyen; Melewar, T. C. - In: Qualitative market research : an international journal 19 (2016) 3, pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
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The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.; Foroudi, Pantea; Dinnie, Keith; Bang, Nguyen - In: Journal of marketing communications 24 (2018) 4, pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
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An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen; Melewar, T. C.; Japutra, Arnold; Han, Sung Ho - In: Journal of marketing communications 24 (2018) 8, pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
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New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa; Sharifah Faridah Syed Alwi; Kitchen, … - In: Journal of business research : JBR 109 (2020), pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
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Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi; Balmer, John M.T.; Stoian, … - In: Qualitative market research : an international journal 25 (2022) 4, pp. 405-432
Persistent link: https://www.econbiz.de/10013380485