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Neue Kommunikationskonzepte für die erfolgreiche PR-Arbeit : der Leitfaden für die Praxis
Zeiter, Nicole - 2008 - 2., erw. Aufl.
Persistent link: https://www.econbiz.de/10003480538
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Kommunikationsstrategie
Lies, Jan - In: Public Relations : ein Handbuch, (pp. 225-236). 2008
Persistent link: https://www.econbiz.de/10003767158
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Kommunikationsziele
Lies, Jan - In: Public Relations : ein Handbuch, (pp. 289-298). 2008
Persistent link: https://www.econbiz.de/10003767169
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Auch Issues Management braucht messbare Ziele : Guidelines for setting measurable PR objectives
Anderson, Forrest W.; Rockland, David; Weiner, Mark - In: Strategisches Issues Management : vom erfolgreichen …, (pp. 224-235). 2009
Persistent link: https://www.econbiz.de/10003911270
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The daily art of management : a hands-on guide to effective leadership and communication
Thoms, Peg; Fairbank, James F. - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003679761
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Strategic issues management : organizations and public policy challenges
Heath, Robert L.; Palenchar, Michael J. - 2009 - 2. ed.
Persistent link: https://www.econbiz.de/10003685469
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The relevance of mission statements : analysing the antecedents of perceived message quality and its relationship to employee mission engagement
Desmidt, Sebastian - In: Public management review 18 (2016) 6, pp. 894-917
Persistent link: https://www.econbiz.de/10011485889
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Organizational goals and communication objectives in strategic communication
Hallahan, Kirk - In: The Routledge handbook of strategic communication, (pp. 244-266). 2015
Persistent link: https://www.econbiz.de/10010468322
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Groundswell (Charlene Li, Josh Bernoff)
Michelis, Daniel - In: Social-Media-Handbuch : Theorien, Methoden, Modelle, (pp. 204-217). 2010
Persistent link: https://www.econbiz.de/10008771874
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The value relevance of disclosing single corporate target : an explorative analysis
Cools, Cornelis; Praag, Mirjam van - 2003
Persistent link: https://www.econbiz.de/10001792602