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~subject:"Ökonomische Ideengeschichte"
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Ökonomische Ideengeschichte
Marketing theory
3,227
Marketingtheorie
3,048
Ethnologie
1,718
Ethnology
1,254
Qualitative research
995
Marketing
894
qualitative research
738
Theorie
665
Theory
664
Consumer behaviour
608
Marketing management
588
Marketingmanagement
578
Konsumentenverhalten
556
Qualitative Methode
543
Qualitative method
527
Ethnography
525
USA
447
United States
434
Relationship marketing
374
Marktforschung
367
ethnography
364
Beziehungsmarketing
351
Market research
339
Bibliometrics
297
Bibliometrie
296
Scientific method
222
Wissenschaftliche Methode
222
Brand management
220
History of economic thought
217
Service-Dominant Logic
217
Service-dominant logic
217
Markenführung
198
Deutschland
188
Germany
186
Betriebliche Wertschöpfung
166
Value creation
166
Organisationsforschung
152
Organizational research
152
Innovation
141
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Undetermined
27
Free
7
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Article
158
Book / Working Paper
57
Journal
2
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Article in journal
97
Aufsatz in Zeitschrift
97
Aufsatz im Buch
62
Book section
62
Reprint
29
Collection of articles of several authors
15
Sammelwerk
15
Aufsatzsammlung
7
Bibliografie enthalten
5
Bibliography included
5
Hochschulschrift
5
Graue Literatur
4
Non-commercial literature
4
Thesis
4
Festschrift
3
Konferenzschrift
2
Arbeitspapier
1
Biografie
1
Biography
1
Conference paper
1
Glossar enthalten
1
Glossary included
1
Konferenzbeitrag
1
Mehrbändiges Werk
1
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1
Working Paper
1
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Language
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English
195
German
21
Russian
1
Author
All
Tadajewski, Mark
19
Jones, D. G. Brian
17
Shaw, Eric H.
10
Dixon, Donald F.
7
Hunt, Shelby D.
7
Bode, Matthias
4
Dholakia, Nikhilesh
4
Firat, A. Fuat
4
Hackley, Christopher E.
4
Lusch, Robert F.
4
Neslin, Scott A.
4
Winer, Russell S.
4
Brown, Stephen
3
Hansen, Ursula
3
Monieson, David D.
3
O'Shaughnessy, John
3
Schwarzkopf, Stefan
3
Shaw, Eric
3
Tamilia, Robert D.
3
Vargo, Stephen L.
3
Wilkie, William L.
3
Wooliscroft, Ben
3
Albaum, Gerald S.
2
Allenby, Greg M.
2
Bartels, Robert
2
Bartels, Robert D. W.
2
Bristor, Julia M.
2
Bubik, Roland
2
Burawoy, Michael
2
Converse, Paul D.
2
Crane, Andrew
2
Desmond, John
2
Domegan, Christine
2
Einzig, Paul
2
Fischer, Eileen
2
Fitchett, James A.
2
Hann, Chris
2
Layton, Roger A.
2
Lazer, William
2
Levy, Sidney J.
2
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American Marketing Association
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Marketing Educators' Conference <1977, Hartford, Conn.>
1
Universität Hannover / Abteilung Markt und Konsum
1
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Journal of historical research in marketing
45
The history of marketing science
17
History of marketing thought ; Volume 1
12
Marketing theory
11
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
European journal of marketing : EJM
5
History of marketing thought ; Volume 3
5
Journal of marketing management : MM
5
The development of marketing theory and its philosophical underpinnings
5
Expanding disciplinary space : on the potential of critical marketing
4
SAGE library of marketing
4
Critical marketing : issues in contemporary marketing
3
A twenty-first century guide to Aldersonian marketing thought
2
AMS review : official publication of the Academy of Marketing Science
2
Australasian marketing journal
2
Europäische Hochschulschriften / 5
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of macromarketing
2
Journal of management history : JMH
2
Journal of the Academy of Marketing Science
2
The development of critical perspectives in marketing
2
Theoretical and empirical perspectives in critical marketing studies
2
Theories in marketing series
2
World Scientific - Now Publishers series in business
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Beiträge zur Mikro- und zur Makroökonomik : Festschrift für Hans Jürgen Ramser ; mit 24 Tabellen
1
Bonn working papers in business administration / MA
1
Bureau of Business Research, the University of Texas / Studies in Marketing
1
Educators' proceedings
1
Empirie und Betriebswirtschaft : Entwicklungen und Perspektiven
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Global business review
1
Grid series in marketing
1
Handbook of marketing
1
Historical research in marketing management
1
Homo oeconomicus
1
Hoover bibliographical series
1
Journal of business & economics research
1
Journal of customer behaviour
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
217
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1
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10
of
217
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date (oldest first)
1
Sustainability as megatrend : two schools of macromarketing thought
Mittelstaedt, John D.
;
Shultz, Clifford J.
;
Kilbourne, …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10010402644
Saved in:
2
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
3
Marketization and foucault
Özgün, Aras
;
Dholakia, Nikhilesh
;
Atik, Deniz
- In:
Global business review
18
(
2017
)
3
,
pp. 191-202
Persistent link: https://www.econbiz.de/10011745526
Saved in:
4
Viewing the work of Lillian M. Gilbreth through the lens of critical biography
Gibson, Jane Whitney
;
Clayton, Russell W.
;
Deem, Jack
; …
- In:
Journal of management history : JMH
21
(
2015
)
3
,
pp. 288-308
Persistent link: https://www.econbiz.de/10011418112
Saved in:
5
Perceptions of Taylorism and a Marxist scientific manager
Kelly, Diana
- In:
Journal of management history : JMH
22
(
2016
)
3
,
pp. 298-319
Persistent link: https://www.econbiz.de/10011590989
Saved in:
6
Primitive money in its ethnological, historical and economic aspects
Einzig, Paul
-
1949
Persistent link: https://www.econbiz.de/10000417543
Saved in:
7
History, auxiliary, historical sciences,
ethnography
, and geography
Maichel, Karol
-
1964
Persistent link: https://www.econbiz.de/10000101526
Saved in:
8
Primitive money in its ethnological, historical and economic aspects
Einzig, Paul
-
1966
-
2. ed., rev. and enl
Persistent link: https://www.econbiz.de/10000021324
Saved in:
9
Social inequality, analytical egalitarianism, and the march towards eugenic explanations in the social sciences
Moss, Laurence S.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003718856
Saved in:
10
Researching strategy practices : a genealogical social theory perspective
Rasche, Andreas
;
Chia, Robert
- In:
Organization studies : an international …
30
(
2009
)
7
,
pp. 713-734
Persistent link: https://www.econbiz.de/10003881323
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