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Ethnozentrismus und Konsumentenverhalten
Sinkovics, Rudolf R. - 1999
Persistent link: https://www.econbiz.de/10000998206
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Information technology-based innovation in international marketing education : an exploration of two learning environments
Sinkovics, Rudolf R.; Haghirian, Parissa; Yu, Shasha - In: Journal of teaching in international business 20 (2009) 2, pp. 123-148
Persistent link: https://www.econbiz.de/10003860309
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Social distance between residents and international tourists - implications for international business
Sinkovics, Rudolf R.; Penz, Elfriede - In: International business review : the official journal of … 18 (2009) 5, pp. 457-469
Persistent link: https://www.econbiz.de/10003886336
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Determinants of consumer perceptions toward mobile advertising : a comparison between Japan and Austria
Liu, Chia-Ling; Sinkovics, Rudolf R.; Pezderka, Noemi; … - In: Journal of interactive marketing : a quarterly … 26 (2012) 1, pp. 21-32
Persistent link: https://www.econbiz.de/10009490139
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A comparative examination of consumer decision styles in Austria
Sinkovics, Rudolf R.; Leelapanyalert, Kannika; Yamin, Mo - In: Multicultural perspectives in customer behaviour, (pp. 29-44). 2014
Persistent link: https://www.econbiz.de/10010399257
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A comparative examination of consumer decision styles in Austria
Sinkovics, Rudolf R.; Leelapanyalert, Kannika Mink; … - In: Journal of marketing management : MM 26 (2010) 11/12, pp. 1021-1036
Persistent link: https://www.econbiz.de/10008757667
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Ethnozentrismus und Konsumentenverhalten
Sinkovics, Rudolf - 1999
Persistent link: https://www.econbiz.de/10004550599