Mergers and acquisitions are tremendously important phenomenon in business not only due to their prevalence but also for the value involved. Among the largest firms in the world whose deals are large enough to be captured in international deal databases, tens of thousands of deals occur each...

Acquiring foreign brands enable firms to efficiently and effectively compete internationally and globally by changing their brand portfolios while lowering risk. Therefore, foreign brand acquisitions can be a crucial strategy for a firm that desires to enter a foreign market. Despite this...

The choice of post-merger corporate branding is a major strategic decision. It serves as a signal about the positioning and strategic intent of the new merged entity to the key stakeholders—customers, employees, and investors—affecting their ensuing behavior. We investigate the financial...

While cross-border mergers and acquisitions (M&As) involving emerging markets have been increasing in recent years, a high percentage of them collapse before completion. This study investigates how the predictors of cross-border M&A completion involving emerging markets depend upon the direction...

This paper examines three important issues in brand management – the route to brand growth, the idea that brands should be uniquely differentiated, and the building and maintenance of brand equity. The chapter presents evidence from numerous studies to show that:(1) the route to brand growth...

In mergers and acquisitions (M&As), brands account for significant but heterogeneous proportions of overall transaction value. The marketing literature focuses on the drivers of financial value of brands when there is no change in the ownership of brands. However, in M&As, the value of brands...

Manufacturers and retailers often acquire market information to help guide their marketing activities. Yet this strategy has yielded mixed results. In this paper, we examine how the outcome of acquiring information is affected by the strategic interaction between channel members. We obtain...

Chief executive officer (CEO) narcissism is an ingrained personality trait referring to the degree to which an individual CEO has an inflated level of self-admiration and seeks to gain attention and social praise by pursuing vanity-driven strategic objectives. We find evidence that narcissistic...

Acquisition of new customers involves both opportunity and risk, and it is important for firms to predict and manage the risks involved in customer acquisition. Despite its importance, the management of risk in customer acquisition has not been the subject of much academic research. This paper...