Managing Customer Acquisition Risk Using Co-Operative Databases
Year of publication: |
2014
|
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Authors: | Liu, Hongju ; Pancras, Joseph ; Houtz, Malcolm |
Publisher: |
[S.l.] : SSRN |
Subject: | Datenbank | Database | Kundengewinnung | Customer acquisition | Beziehungsmarketing | Relationship marketing | Genossenschaft | Cooperative | Übernahme | Takeover | Risikomanagement | Risk management |
Extent: | 1 Online-Ressource (50 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 11, 2014 erstellt |
Other identifiers: | 10.2139/ssrn.2478824 [DOI] |
Classification: | M31 - Marketing ; M41 - Accounting |
Source: | ECONIS - Online Catalogue of the ZBW |
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