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Absatz
Strategisches Management
43
Marketingmanagement
33
Marketing
30
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30
Marketing management
25
USA
24
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22
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Internationales Marketing
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Aaker, David A.
3
Day, George S.
2
Jacobson, Robert
1
Weinberg, Charles B.
1
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Journal of marketing
2
Business horizons
1
Wiley series in marketing
1
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ECONIS (ZBW)
4
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1
Marketing research
Aaker, David A.
;
Day, George S.
-
1983
-
2. ed.
Persistent link: https://www.econbiz.de/10000077769
Saved in:
2
When do the interests of academics and managers converge?
Day, George S.
- In:
Business horizons
22
(
1979
)
3
,
pp. 48-54
Persistent link: https://www.econbiz.de/10003523201
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3
Interactive marketing models
Aaker, David A.
;
Weinberg, Charles B.
- In:
Journal of marketing
39
(
1975
)
4
,
pp. 16-23
Persistent link: https://www.econbiz.de/10001784657
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4
Is market share all that it's cracked up to be?
Jacobson, Robert
;
Aaker, David A.
- In:
Journal of marketing
49
(
1985
)
4
,
pp. 11-22
Persistent link: https://www.econbiz.de/10003057971
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