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Information flow and decentralized decision making in marketing
Albaum, Gerald - In: California management review 9 (1967) 4, pp. 59-70
Persistent link: https://www.econbiz.de/10001817002
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Marketing handbook
Frey, Albert Wesley (ed.); Albaum, Gerald (contributor) - 1965 - 2. Aufl
Persistent link: https://www.econbiz.de/10000608575
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Modern marketing thought
Westing, John Howard; Albaum, Gerald S. - 1975 - 3. ed
Persistent link: https://www.econbiz.de/10000042154
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Retailing strategy for customer growth and new customer attraction
Albaum, Gerald; Best, Roger; Hawkins, Del - In: Journal of business research : JBR 8 (1980) 1, pp. 7-19
Persistent link: https://www.econbiz.de/10003465657
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Modern marketing thought
Westing, John Howard - 1969 - 2. ed.
Persistent link: https://www.econbiz.de/10014421477