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Absatz
Marketing
224
Marketingmanagement
125
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88
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42
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42
Theorie
32
Theory
32
USA
28
Strategisches Management
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25
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23
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17
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16
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15
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11
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2
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10
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4
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4
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Kotler, Philip
18
Fahey, Liam
2
Jatusripitak, Somkid
2
Reber, Heidi
2
Somkid Jatusripitak
2
Bortel, F. J. van
1
FitzRoy, Peter T.
1
Green, Paul E.
1
Hess, Eckhard H.
1
Holloway, Robert J.
1
Mindak, William
1
Peters, William S.
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Journal of marketing
3
Harvard business review : HBR
2
Analytical viewpoints in marketing management
1
Applications of the sciences in marketing management
1
Combined proceedings (Spring Conference + Fall Conference)
1
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
1
Holt, Rinehart and Winston marketing series
1
Prentice-Hall international editions
1
Proceedings of the ... international meeting of the Institute of Management Sciences
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ECONIS (ZBW)
18
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1
Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip
-
1974
-
Deutsche Übers. der 2. Aufl.
Persistent link: https://www.econbiz.de/10000311749
Saved in:
2
Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip
-
1977
-
Dt. Uebers. d. 2. Aufl., ungekuerzte Studienausg.
Persistent link: https://www.econbiz.de/10000049354
Saved in:
3
Arbeitsbuch zu Marketing-Management
Kotler, Philip
-
1975
-
2. Aufl
Persistent link: https://www.econbiz.de/10000077532
Saved in:
4
Defining the limits of marketing
Kotler, Philip
- In:
Combined proceedings (Spring Conference + Fall Conference)
(
1973
),
pp. 48-56
Persistent link: https://www.econbiz.de/10003607060
Saved in:
5
Von fanatischem Umsatzstreben zu wirkungsvollem Marketing
Kotler, Philip
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1979
)
1
,
pp. 7-16
Persistent link: https://www.econbiz.de/10003607069
Saved in:
6
Marketing and management science in public sector applications
Kotler, Philip
- In:
Proceedings of the ... international meeting of the …
20
(
1973
)
2
,
pp. 714-721
Persistent link: https://www.econbiz.de/10003607082
Saved in:
7
Megamarketing
Kotler, Philip
- In:
Harvard business review : HBR
(
1986
)
3
,
pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
Saved in:
8
From sales obsession to marketing effectiveness
Kotler, Philip
- In:
Harvard business review : HBR
55
(
1977
)
6
,
pp. 67-75
Persistent link: https://www.econbiz.de/10002239266
Saved in:
9
Marketing during periods of shortage
Kotler, Philip
- In:
Journal of marketing
38
(
1974
)
3
,
pp. 20-29
Persistent link: https://www.econbiz.de/10002239725
Saved in:
10
Operations research in marketing
Kotler, Philip
- In:
Analytical viewpoints in marketing management
,
(pp. 106-123)
.
1968
Persistent link: https://www.econbiz.de/10002239881
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