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Buying behavior and marketing decisions
Wasson, Chester R.; MacConaughy, David H. - 1968
Persistent link: https://www.econbiz.de/10000570373
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What top management should expect from the advertising-marketing marriage
Stewart, David C. - In: Readings in advertising and promotion strategy, (pp. 258-264). 1968
Persistent link: https://www.econbiz.de/10002848733
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Marketing for profit
Eldridge, Clarence E. - 1970
Persistent link: https://www.econbiz.de/10002120634
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Marketing comes of age
Gelb, Gabriel M. - In: Texas business review 45 (1971) 3, pp. 52-57
Persistent link: https://www.econbiz.de/10002401548
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Advertising and the S-curve : a new approach
Johansson, J. K. - In: Journal of marketing research : JMR 16 (1979) 3, pp. 346-354
Persistent link: https://www.econbiz.de/10003159726
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Profit rates and market structure of advertising intensive firms
Vernon, John M.; Nourse, Robert E. M. - In: The journal of industrial economics 22 (1973) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10002957027