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How bad are your marketing communications?
Wills, Gordon - In: Management decision : MD 15 (1977) 3, pp. 307-338
Persistent link: https://www.econbiz.de/10003021919
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Management perspectives in marketing
Boone, Louis E.; Boone, Louis Eugene - 1972
Persistent link: https://www.econbiz.de/10000555933
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The social dynamics of marketing
Berenson, Conrad; Eilbirt, Henry - 1973
Persistent link: https://www.econbiz.de/10000556727
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Marketing
Beckman, Theodore N.; Davidson, William R.; Talarzyk, … - 1973 - 9. ed
Persistent link: https://www.econbiz.de/10000556850
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Marketing: management and social change
Hartley, Robert F. - 1972
Persistent link: https://www.econbiz.de/10000556982
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Basic marketing: a managerial approach
McCarthy, Edmund Jerome; MacCarthy, Edmund Jerome - 1975 - 5. ed.
Persistent link: https://www.econbiz.de/10000557625
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Introduction to marketing. Readings in the discipline
Mazze, Edward M. (ed.) - 1970
Persistent link: https://www.econbiz.de/10000580775
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Marketing
Bloos, Joachim - 1980
Persistent link: https://www.econbiz.de/10000133156
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Issues in marketing
Karp, Robert E. - 1974
Persistent link: https://www.econbiz.de/10000328343
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Marketing and the social environment : a readings text
Berry, Leonard L. - 1973 - 1st ed
Persistent link: https://www.econbiz.de/10000329304